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A gentler smell, a more comfortable feel and glossy colour — with an honest consultation about what it can and cannot achieve.
Ammonia-free hair colour uses a different alkaline agent instead of ammonia, which is why it has a gentler smell and feel — but it is not "chemical-free" and it does not lift many levels. At Ikonomakis Hair Atelier in Chalandri, Athens, we recommend it when it suits your goal, with a 48-hour patch test and a consultation before every application. Our whole team speaks English.
What is ammonia-free hair colour? It is a permanent or semi-permanent colour that uses a different alkaline agent instead of ammonia to open the hair cuticle, giving a gentler smell and a more comfortable feel on the scalp. It does not mean "zero chemistry": it is still a chemical colour, just with a different, usually gentler, profile. At Ikonomakis Hair Atelier in Chalandri, Athens, colour starts from €43, and the final price for ammonia-free colour is confirmed at your consultation.
Ammonia is the classic alkaline agent that "opens" the hair so colour can get in. In ammonia-free colours, that role is played by a different alkaline ingredient that evaporates less.
In practice this means:
It does not mean the colour is "organic", "plant-based" or suitable for everyone without checks. The difference lies in how it works, not in whether it is chemical.
Yes, it usually covers grey hair at low or medium percentages, with a natural, luminous result. When there is a lot of grey or very resistant grey — so-called glassy (resistant) grey hair, which does not absorb colour easily — a different formula or a classic colour may be needed for reliable coverage. If you are looking for a lighter solution for grey hair, see also grey blending in Athens.
Ammonia-free colour is often more comfortable for people who feel stinging or discomfort with classic colours. However, it does not replace a patch test: allergic reactions to hair colour are usually caused by colouring agents that are also present in ammonia-free colours.
That is why we recommend:
Ammonia-free colour does not lift many levels. It is ideal for:
It is not the right choice for:
For big changes towards lighter shades, you need lightening with techniques such as balayage, babylights or highlights, and often a toner for a clean tone.
As a permanent colour, it does not wash out from the root — new hair simply grows in. The root usually needs refreshing every 4–6 weeks if you are covering grey, while for soft tone changes the intervals can be longer. Shine on the lengths can fade gradually with washing and sun; a gloss between appointments restores the tone.
To make it last longer:
Ammonia-free colour is an excellent choice when your goal is shine, depth and a natural tone, not a big change. We often recommend it to those who:
If, on the other hand, you want strong lightening or have a lot of resistant grey, we will honestly recommend the technique that will give you the result you are asking for — even if that is not ammonia-free colour.
Come with hair washed one or two days before and without much styling product. Bring photos of the colour you like and tell us about any colours, henna or treatments in recent months, because they affect how the colour will be absorbed. If it is your first colour or the product changes, schedule the patch test 48 hours in advance. Our whole team speaks English, so you can go through all of this with us comfortably.
| | Ammonia-free | Classic colour | |---|---|---| | Smell | Gentler | Stronger | | Lift | Limited | Greater | | Grey coverage | Usually low/medium percentages | Also for more resistant grey | | Patch test | Essential | Essential | | Ideal for | Same or darker level, shine | Bigger changes, full coverage |
Since 1995, as second-generation hairdressers with 30+ years of experience, we choose the colour that suits your hair, not the other way round. Every colour appointment at Ikonomakis Hair Atelier starts with a consultation in which we check your scalp, grey hair and colour history. Rated 4.9/5 from 2,199 verified reviews on Fresha, you will find us at Irakleitou 80, Patima Chalandriou, Athens — book online or call +30 211 800 4132.
For anyone who wants the same or a darker level with shine, for grey coverage at low/medium percentages, for those bothered by the strong smell of classic colour, and for more sensitive scalps — always after a patch test.
Every detail matters — everything that makes your visit special is included in the price.
Without the strong smell of ammonia, for a more pleasant experience in the chair.
Often less discomfort for those who feel stinging with classic colours.
Colour with a luminous, natural finish at the same or a darker level.
Usually covers grey at low or medium percentages, assessed at the consultation.
We tell you clearly whether your goal needs ammonia-free colour or a different technique.
Every visit follows a clear method, so you get the best possible result.
Before your first colour or a change of product, a tolerance check on a small area of skin.
We check your scalp, grey hair, colour history and the tone you want to achieve.
A tailored formula at the root or through the lengths, depending on the goal.
Wash, finish and advice to keep your colour glossy at home.
From Colorist to Master Specialist, each an expert at their level. All-inclusive pricing.
Other atelier services you may find useful.
Full coverage or highlights that soften the root.
All the options for grey hair, in detail.
All of the atelier's colour services.
Shine and a refreshed tone between appointments.
A care routine for colour that lasts.
For light and lift that colour alone cannot give.
The questions we are asked most often, answered to help you decide.
At Ikonomakis Hair Atelier in Chalandri, Athens, colour starts from €43. For ammonia-free colour, the final price is confirmed at your consultation, depending on length, density and the amount of grey hair.
No. Ammonia-free colour is still a chemical colour; it simply uses a different alkaline agent instead of ammonia. The result is a gentler smell and often a more comfortable feel, not "zero chemistry".
Usually yes, when grey is at low or medium percentages. For a lot of grey or very resistant grey, a different formula or a classic colour may be needed, which is assessed at the consultation.
Ammonia-free colour does not replace a patch test, because allergies are usually caused by colouring agents that are also present in it. We recommend a 48-hour patch test before your first colour and, if you have a known allergy to hair dye, speaking to a doctor before any colouring.
Not from a dark base. Ammonia-free colour does not lift many levels; it is ideal for the same or a darker colour and slight brightening. Going from brown to blonde needs lightening with balayage, babylights or highlights.
As a permanent colour it does not wash out from the root — new hair simply grows in. If you are covering grey, the root usually needs refreshing every 4–6 weeks, while shine on the lengths can be refreshed with a gloss between appointments.
Many people with a sensitive scalp find it more comfortable, thanks to the gentler smell and feel. It is not, however, a guarantee of no discomfort, which is why at Ikonomakis Hair Atelier in Chalandri we always start with a consultation and a patch test.
It often gives a softer texture and shine, because it works more gently and with limited lift. Hair health, however, depends mainly on the right technique, your chemical history and your care at home.
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